As you build your #NABJ17 conference schedule, consider adding sessions led by or including public media professionals. Check out the session roundup below prepared by the #ThinkPublicMedia team.


Wednesday, August 9

12:30 PM

Professional Development Lunch: Games of Content: How the Arena of Sports Content Creation and Delivery Has Developed and Evolved Powered by AT&T and The Shadow League

(featuring NPR TV critic Eric Deggans)

Traditional sports media content and its delivery has changed from the days of newspaper front door delivery and nightly local news broadcasts. With the emergence of everything from cable TV and digital publishing, to satellite radio and live streaming of games, sports content creators and fans have more ways to interact and engage than ever before. So how is everyone getting in, staying in and transforming the game of sports content? This panel, composed of decision makers, publishers, journalists, rights holders and technology companies, will discuss the current and future state of the game of content.


1:30 PM

Covering Race, Religion and Ethnicity During the Trump Presidency

(featuring PBS NewsHour’s James Blue and Eugenia Harvey)

As Donald Trump’s election campaign worked its way to the White House, more newsrooms dedicated resources into representative, factual and unbiased reporting on race, religion and cultural issues. Share experiences and get creative advice from broadcast, print and digital journalists on how to cover these complex and often intertwined beats.


1:30 PM

Developing a Social Media State of Mind

(featuring Georgia Public Broadcasting Digital Content Manager Shauna Stuart)

Developing and maintaining your audience is the key to your news organization’s future. Facebook, Twitter Instagram & Snapchat and other social platforms all play a major role. What tools should you be using to better analyze and increase your social media audience? Hear the secrets from the pros to leveraging your social media standing and improving your strategy with data.  


2 PM

Three P's In a Podcast: A Soup to Nuts Look at Podcasting Powered by Public Media Village

(featuring KALW’s Hana Baba and Leila Day; NPR’s Gene Demby, N’Jeri Eaton, and Suraya Mohamed; and St. Louis Public Radio’s Kameel Stanley and Tim Lloyd)

In this half-day workshop, we’ll help you Plan, Pitch, and Produce memorable podcasts. You’ll learn best practices in focusing the idea, strategies for great pitches, hints for hosting and interviewing, and smart ways to critique everything from idea to finished product so that you’re getting better with each episode. Come learn from the nation’s leaders in podcasting and meet some of public radio’s most listened-to podcast voices. Attendance will be reserved on a first-come, first-served basis. Please email today to register!


3:30 PM

Breaking The Color Barrier in International Reporting

(featuring NPR’s Noel King)

Is your voice missing from international reporting? Would you report internationally if you had funding? The Pulitzer Center’s panel brings together veteran international journalists of color, focusing on the urgent need to report the world and to diversify journalists telling global stories. Learn how these journalists have made it happen!


Thursday, August 10

2:15 PM

Breaking Through the White, Male Media Bubble

(featuring NPR Code Switch host Gene Demby and WAMU producer Daisy Rosario)

Everyone and their mama has a podcast. And right now there are over 250,000 unique podcasts in iTunes. But when you look at the the top 10 shows, the predominant voices are still white and male. Podcasting is an opportunity to take advantage of a burgeoning format.


2:15 PM

Boundaries: (Re) Defining Objectivity and (Re) Considering Advocacy Journalism

(Moderated by WNYC reporter Karen Rouse; featuring WNYC host Kai Wright and WNYC Managing Editor Lee Hill)

The recent firing of Marketplace reporter Lewis Wallace has raised questions about whether expressing personal views on social media crosses ethical boundaries.
In this hostile political era, should journalists be free to engage in advocacy? Or stay the traditional course, relying on storytelling to inform audiences—and leave activism to activists?


Friday, August 11

10 AM

Generation Blend: Managing Across Generations in a Digital Newsroom

(featuring PBS NewsHour Deputy Online Editor Josh Barajas)

Managing across generations is an art form that requires insight, patience, and open-mindedness. But adding the digital-first element generates another layer of complexity. This panel gives tips on how to coach multi-generational teams in multi-platform newsrooms.


10:45 AM

Innovation Bubble: Sound Advice, Recording It Right

(featuring Minnesota Public Radio Program and Technical Directors Jonathan Blakley and Veronica Rodriguez)

Before filing that script or producing that podcast, have you thought about what it will sound like?  This workshop is a must for all broadcasters or multimedia journalists.  An up-close, hands-on, show-and-tell with the latest recording technology.  Microphones, recorders, cellphones, everything!  We’ll help you Make Audio Great Again!


Saturday, August 12

9 AM

Documentary- Film Screening: "Tell Them We Are Rising: The Story of Black Colleges and Universities" Powered by Firelight Media

(featuring NPR TV Critic Eric Deggans)

A haven for black intellectuals, artists and revolutionaries and path of promise toward the American dream, black colleges and universities have educated the architects of freedom movements and cultivated leaders in every field. They have been unapologetically black for 150 years. For the first time ever, their story is told. Directed by award-winning documentary filmmaker Stanley Nelson, “Tell Them We Are Rising: The Story of Black Colleges and Universities” examines the impact HBCUs have had on American history, culture, and national identity. “Tell Them We Are Rising: The Story of Black Colleges and Universities” will air nationally on the acclaimed PBS series, Independent Lens in February 2018.


9:30 AM

190 Years & Still Counting -- The Trailblazing Black Press

(featuring Democracy Now! Senior Producer Carla Wills )

Whether it’s the National Newspaper Publishers Association’s more than 200 African-American–owned community newspapers, the Grio, TV One, the Sheridan Broadcasting Network, or Bossip, the Black press persists despite major challenges.  How can it thrive more as it approaches its 200th Birthday?


10 AM

The Driver’s Seat: Making the Leap into Management

(featuring Minnesota Public Radio Program Director Jonathan Blakley)

The election exposed a wide racial rift in America and journalists of color are needed more than ever, especially in management. Our panel will encourage journalists to recognize their leadership abilities and go into management, even if they aren’t sure they’re ready. Management jobs can be both influential and rewarding.